Starwest Botanicals

Starwest Botanicals is a trusted herbal and wellness brand known for high-quality botanicals, supplements, and natural ingredients. We work with Starwest as their web agency, supporting their ecommerce growth and the ongoing development of their BigCommerce website as part of a continued partnership.

After reviewing the Starwest Botanicals website, we identified clear opportunities to improve performance through measurable upgrades to the user experience and interface, as well as the overall look and feel of the site. The aim was to improve clarity, ease of use, and better support key customer journeys. In parallel, as Starwest plans to introduce a separate buying journey for B2B customers, we also assessed the potential benefits of moving from BigCommerce to Shopify to support that next phase of growth.

From there, we explored a few directions for the website, including a more confident use of the brand palette where it made sense, while staying mindful of any practical constraints. We raised the overall visual standard with stronger hero sections, simplified the navigation by tightening up the language, and made the category areas more visual so it’s easier to browse. We also added more considered product storytelling, using better imagery and clearer narratives to help the products feel more tangible and relevant to the customer.

On the product detail page, we identified a set of practical UX/UI and copy improvements to make value clearer and reduce friction at the point of purchase. This included improving how bulk savings are surfaced to encourage larger orders, repositioning pricing so it appears directly below the product name (and within the choice chips) to better match user expectations, and refining the styling of the choice chips to emphasise price and savings more clearly. We also made the monthly subscription option more prominent, with clearer, more compelling language to increase uptake.

We also saw opportunities to make the product page feel more engaging and informative, with a clearer narrative around what makes each product worth buying. We brought sourcing stories into the page by repurposing relevant blog content, introduced icon-led sections to highlight key health benefits at a glance, and added dedicated guidance on preparation and usage — making it easier for customers, especially first-time buyers, to understand how to get the best from the product.