Oze
Creating an award-winning brand and digital experience for a fintech helping small businesses grow.
Challenge
OZE is a fintech platform helping small businesses access the tools, insights and financial support they need to grow.
As the business expanded, it needed a brand and digital experience that could build trust, clearly communicate its value, and support ambitious growth plans across new markets.
The challenge was simplifying a complex proposition and creating an experience that made it easier for business owners to understand the platform, engage with its services and take action.
Solution
We partnered with OZE to create a new brand identity and digital experience designed around clarity, accessibility and growth.
The focus was on helping small business owners quickly understand the value of the platform, navigate key journeys more easily and engage with the product with confidence.
This included developing a distinctive brand identity, designing a new website experience and creating a digital presence capable of supporting the next stage of the company’s growth.
The result was a clearer, more cohesive experience that better reflected the ambition of the business and the value it delivers to customers.
Results
The work helped support OZE through a period of continued growth and recognition.
During the first year after launch:
- 320% increase in website views
- 5% increase in form submissions
The platform also received industry recognition, earning awards for its innovation and impact in supporting small businesses.
Battalion worked closely with them to help give prospective clients a clear channel of communication. Part of the strategy entailed creating a brand-new CMS, easy enough for Oze to scale the site when needed. The primary goals of updating the website and branding were to boost conversions and product downloads. While also seamlessly integrating with Hubspot and their app to provide more robust analytics for data analysis.
Oze centres its values around honesty, quality, and simplicity, aiming for their product to be recognised as the highest quality: simple and intuitive to use. Striving to become ubiquitous across Africa. Our approach was to go through brand values exercises to clearly define Oze’s values, in support of the updated branding.
We took Oze through discovery and branding exercises so we could define wireframes, all new iconography, logo design, and user journeys for the website. We even designed push notifications to add a gamification element to their app experience. They also wanted to experiment with personification of the brand. This led to the development of their coach mascot featured on both their app and their website, which represents Oze’s desire to nurture and support small businesses.
Now Oze sports a refreshed brand identity, an entirely new logo, brand guidelines, the animated coach character, comprehensive marketing assets and templates in both print and digital. But most importantly, a new corporate website reflecting the refreshed identity professionally and engagingly.
We created a logo mark that represented financial transactions as well as communicating ideas of business knowledge and support. We developed some 3D ideas with the mark, as well as deconstructing it to create a playful set of assets.
To inject some fun and vibrancy into the brand. Using the gamification aspect of the app as inspiration, we created a bank of 3D assets that represent the uses of the app, such as unlocking achievements, tips and information. A 3D mascot was developed, offering Oze more expression than a flat 2d character.
Experts in utilising cutting edge technology
