Hortiya is revolutionising how plants are grown. Their mission is to make autonomous greenhouses the most viable option to grow fresh food by minimising the use of energy, water, and fertilisers while maximising yield and the use of natural resources.
Hortiya
An impactful rebrand for agri-tech revolutionaries
The Hortiya brand and website was at a stage where they had developed a great product but had yet to be strategically put together in a cohesive, customer facing format. They needed an impactful website that told their amazing story whilst winning over investors and new hires.
We combined organic imagery and illustration alongside scientific and linear animation to allude to nature meeting technology. In order to showcase Hortiya’s product offering in the best possible way, we utilised product shots and 3D models. Using a clean yet impactful approach to communicate what their AI products do.
We used visually striking typography to pull out key product benefits, allowing users to digest the technical information in a concise yet engaging format. On the website we used on-scroll animations and interactions to take the brand to the next level.
