Challenge

To develop a clean, modern brand and website for an African fin-tech leader Oze.

Who is Oze

Oze a is a fast growing fintech startup serving Ghana and Nigeria markets. They provide SMEs with mobile-first tools to manage their business, knowledge to better understand their business, and capital to take their business to the next level.

Oze needed a refreshed brand and website that reflects a more mature business and that suits the fintech marketplace. 

Goals

To create a brand and site for Oze that:

• Clearly explains the services and products Oze offers.

• Demonstrate what makes Oze  unique.

• Give the user a clear channel of communication so that they are able to take their next steps with Oze.

• Create a CMS that is easy for Oze  to use to scale the site when needed.

• Improves conversions and product downloads

• Seamlessly integrates with Hubspot and the web app

• Provides robust data tracking system using analytics tools.

What we did

We supported Oze with 

• Naming consultancy and name development.

• A refreshed brand identity; logo design,  brand guidelines and animated character.

• A New corporate website reflecting the refreshed identity in a professional and engaging way.

• Comprehensive marketing assets and templates provided in digital and print-ready format.