Hortiya

An impactful rebrand for agri-tech revolutionaries

Hortiya is revolutionising how plants are grown. Their mission is to make autonomous greenhouses the most viable option to grow fresh food by minimising the use of energy, water, and fertilisers while maximising yield and the use of natural resources.

Website design for agri-tech startups. Hortiya logo. "Hortiya"
Website design for agri-tech startups. Hortiya brand guidelines. "Tabular" "Switzer" "Logo"

The Hortiya brand and website was at a stage where they had developed a great product but had yet to be strategically put together in a cohesive, customer facing format.

They needed an impactful website that told their amazing story whilst winning over investors and new hires.

Website design for agri-tech startups. Various agriculture images.

We combined organic imagery and illustration alongside scientific and linear animation to allude to nature meeting technology.

In order to showcase Hortiya’s product offering in the best possible way, we utilised product shots and 3D models. Using a clean yet impactful approach to communicate what their AI products do.

Website design for agri-tech startups. Hortiya website in a laptop. "By listening to plants, Hortiya is changing the way we grow food"
Website design for agri-tech startups. Hortiya whitepaper. "Accurately predict plant behavior and performance using Greenbrain AI"
Website design for agri-tech startups. Various mobile website screens. "Sunmax" "We are developing a Greenbrain AI"
Website design for agri-tech startups. Various mobile screens. "Sunmax" "Energy crisis"
Website design for agri-tech startups. Vertical banner "Greenhouse growing is the future"
Website design for agri-tech startups. Various digital devices. "We are developing a Greenbrain AI" "Why does this matter?"

We used visually striking typography to pull out key product benefits, allowing users to digest the technical information in a concise yet engaging format.

On the website we used on-scroll animations and interactions to take the brand to the next level.

Website design for agri-tech startups. Vegetables photography.
Website design for agri-tech startups. Mushroom photography banner. "Create the tools to translate plant behaviour for human understanding"
Website design for agri-tech startups. Various UI layouts. "Light Target" "Plant Levels" "Water Level"
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