Experlogix

Transforming the brand and website for innovators in automation solutions

The challenge

Experlogix create business applications that offer purpose-built digital solutions. Their tools focus on supporting teams with document automation, project quoting and digital commerce.

 

Experlogix needed a website that effectively showcased their value proposition and product offerings. Additionally, they needed the ability to communicate their pricing tiers coherently.

 

SaaS Branding and Website Design. Branded UI elements. "CPQ" "Document Automation" "Digital Commerce"

Branded assets

Experlogix had very few brand assets that they could rely on to communicate their product. We created a suite of layered compositions that elevated the brand aesthetic and pulled out key features.

SaaS Branding and Website Design. Two web screen sections. "Document Automation Software"

Website design

We transformed the original website, reviewing the information architecture and designing dedicated product feature sections. The Experlogix brand was enhanced by creating a new suite of icons and vector assets.

 

Taking a component-driven approach, we enhanced the UI with clear call-to-action sections and ensured a cohesive visual language throughout the site.

SaaS Branding and Website Design. Tablet. "Useful Resources" "The Key Trends in Document Automation and CPQ You Need to Know in 2025"

Website development

We developed a tailored component library, allowing the Experlogix team the ability to dynamically create pages and add content blocks. This provided the team with the tools they needed to quickly present new product offerings and scale their site without the need for developer support.

 

The website is also fully integrated with Hubspot, allowing Experlogix to have full control over client engagement initiatives.,

SaaS Branding and Website Design. UI style. "Customer Price" "Paint color" "Select tyre" SaaS Branding and Website Design. UI style. "Document templates" "Text" "Image" "Video"
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