Building a powerful brand starts with understanding its core identity. A well-defined branding brief is the foundation of a successful design and marketing strategy, helping to create a brand that is both memorable and meaningful.
Our branding brief is designed to help you clarify your vision, define your market position, and ensure your brand identity aligns with your business goals. Answer as much as you can—this document is a guide, not a test! The more information you provide, the better we can craft a brand that truly represents you.
Why a Branding Brief Matters
Before diving into logos, colour schemes, and marketing campaigns, it’s crucial to establish the essence of your brand. A branding brief:
- Ensures consistency across all brand touchpoints.
- Helps define what makes your brand unique.
- Provides clear direction for designers, copywriters, and marketers.
- Aligns your visual and messaging strategy with your business goals.
Ready to Take the Next Step?
This branding brief is the first step in creating a compelling and cohesive brand. If you’re ready to transform your vision into reality, share your answers with our Brand Strategists at Battalion and let’s start shaping your brand’s future.
Start Your Branding Journey
1. Company Identity
- What is your company name?
- How should your company name appear in the logo? (e.g., full name, abbreviation, stylised version)
- What is the meaning behind your company name?
- Do you have a tagline or slogan that should be incorporated into your brand identity?
2. Vision & Purpose
- What are your core values, principles, and key business goals?
- Why does your organisation exist? What problem does it solve?
- What is your long-term vision? Complete this sentence: “One day, we see a world where…”
- What are your short, medium, and long-term objectives?
- What is your business model? How do you measure success?
3. Brand Strategy & Market Positioning
- What do you want to be famous for?
- What is your brand’s promise? (Avoid marketing jargon—keep it honest and simple.)
- Who is your ideal customer? What do they value, buy, and engage with?
- Are there customers or demographics you don’t want to target?
- Who are your main competitors? How do you compare to them?
- What position do you want to occupy in your industry?
- What does the typical buying process look like for your customers?
- Why should customers choose you over competitors?
4. Brand Touchpoints & Attributes
- What are your primary and secondary brand touchpoints? (e.g., website, social media, packaging, advertising)
- Rate your brand’s attributes on a scale of 1-5:
- Necessity (1) – Luxury (5)
- Expensive (1) – Economical (5)
- Light (1) – Serious (5)
- Formal (1) – Casual (5)
- Exotic (1) – Commonplace (5)
- Discreet (1) – Aggressive (5)
- Hi-Tech/Industrial (1) – Homemade (5)
- Heritage (1) – Groundbreaking (5)
- Modern (1) – Classic (5)
- Quiet (1) – Loud (5)
- Simple (1) – Complex (5)
- Subdued (1) – Bright (5)
- Black & White (1) – Colourful (5)
- Feminine (1) – Masculine (5)
- Raw (1) – Refined (5)
5. Design Preferences
- Are there any design styles, aesthetics, or brands you admire? (Provide examples or URLs.)
- Are there any styles or design elements you dislike? (Examples are useful.)
- Should your logo be text-only, text and graphic, or graphic-only?
- Do you have specific colour preferences or branding inspirations?
- Any additional comments or elements you’d like to include?
Next Steps: Bring Your Brand to Life
You’ve taken the first step in defining your brand—now, let’s make it a reality. With your completed branding brief, we can craft a strategy that ensures your brand stands out and connects with your audience.
Send us your completed brief, and our team will review it to kickstart the creative process.
Want to refine your ideas further? Book a consultation with our branding experts to discuss your vision in more detail.
🚀 Ready to get started? Let’s build a brand that truly represents your business.
