At Battalion, we believe that deep discovery is the foundation of effective design. Every brand has a story, a purpose, and a unique set of challenges, and our role as designers is to uncover these elements and translate them into meaningful, impactful solutions. This is why we embrace the Double Diamond Method, a structured yet flexible approach to problem-solving that ensures our branding work is innovative and strategically aligned.
Phase One: Discovery & Definition
The first phase of the Double Diamond framework is dedicated to exploration. We take the time to fully immerse ourselves in our client’s business—its vision, goals, industry landscape, and, most importantly, its users. This phase is not about rushing to conclusions but asking the right questions and gathering the insights needed to define the real problem rather than assuming pain points.
Our process includes:
- Stakeholder workshops to align expectations and understand business objectives.
- Market research to assess industry trends and competitor positioning.
- User research to uncover genuine needs, behaviours, and pain points.
- Brand audits to evaluate current positioning and identify gaps.
Once we have a wealth of insights, we move into the definition stage, where we synthesise our findings, identifying key challenges and opportunities that will shape the direction of the branding work.
Phase Two: Development & Delivery
With a clear problem definition in hand, we transition into the second phase—developing and refining strategic and creative solutions. This stage is all about ideation, experimentation, and iteration.
Our approach involves:
- Concept development, where we generate ideas and visual directions.
- Prototyping and testing, ensuring concepts resonate with both stakeholders and end-users.
- Refinement and iteration, continuously improving designs based on feedback.
- Final delivery and implementation, equipping our clients with the tools they need to bring their brand to life.
This methodology ensures that branding is about aesthetics and creating meaningful, user-centred experiences that drive real business value.
Why the Double Diamond Works
Branding is more than just a logo or a colour palette—it’s about crafting a story that connects with people and stands the test of time. The Double Diamond process allows us to bridge the gap between strategic business objectives and compelling design solutions. It ensures that our work at Battalion is always grounded in research, guided by strategy, and fuelled by creativity.
If you’re looking to build a brand that is both visually compelling and deeply aligned with your business goals, let’s start a conversation.
At Battalion, we don’t just design—we discover, define, develop, and deliver.
