Plunge

Challenge

Plunge is one of the brands helping drive the growth of the cold exposure and recovery category.

As the business scaled, its digital experience needed to do more than showcase products. It needed to educate customers, build confidence in a rapidly growing category, and create a seamless experience across multiple touchpoints.

Customers were discovering the brand in different ways, arriving with different levels of awareness, and engaging with Plunge far beyond the initial purchase.

The challenge was creating a connected experience that helped customers understand the benefits, evaluate products and engage with the brand throughout their journey.

Solution

We partnered with Plunge across web, product and brand experience to create a more cohesive digital ecosystem.

Rather than treating the website, app and supporting content as separate initiatives, we focused on improving the overall customer experience.

This included reimagining the ecommerce experience, designing the companion mobile app and creating a suite of high-quality 3D animations that helped communicate product features, benefits and functionality more clearly.

Every touchpoint was designed to work together—helping customers discover, understand and engage with the brand more easily.

Results

The result was a more connected digital experience that helped support Plunge through a period of significant growth.

During this time:

• 45% increase in conversion rate
• 26% increase in organic search traffic
• 121% increase in website visitors
• 94% increase in online store sales

All while helping support a business that has grown into a brand generating more than $300 million in revenue.