Datatecnics
Creating a trust-worthy AI-powered IoT tech brand
Datatecnics provide nanotechnology and IoT solutions for monitoring water supplies. Datatecnics systems digitise the infrastructure of their large utility customers utilising artificial intelligence and branded sensors.
These sensors provide information and use AI to predict failure and needed repairs. They also have a robotics program to auto-repair issues as they arise.
Datatecnics, as innovators in a conventional market sector, sought to convey their intricate technology solutions through a brand that appeals both to their traditional, risk-averse audience and to modern sensibilities. However, in an industry where perceptions of data and machine learning can be resistant to change, building trust is crucial to effectively communicate positive transformations and make a lasting impact.
We crafted a brand embodying the company’s core principles of reliability, credibility, trustworthiness, and solidity. Recognising the importance of a clear and uncomplicated visual identity for Datatecnics, we focused on refining the colour palette, enhancing the overall product aesthetic, and refining brand communication. Additionally, we created a series of custom illustrations inspired by technical drawings to further enhance their brand identity. This approach positions Datatecnics as an industry leader and pioneer.
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