Our Website Process: From Concept to Clicks

Our Website Process: From Concept to Clicks

Reading time: 4 minutes

A well-crafted website is the backbone of a strong digital presence. It needs to look great, function seamlessly, and align with your business goals. Our structured approach ensures a smooth journey from discovery to launch—here’s how we do it.

Step 1: Discovery – Laying the Foundations

The first step in any website project is understanding your vision, objectives, and how your site will serve your business. Through a discovery workshop, we delve into key questions to define your needs.

What We Cover

  • What’s working (or not) with your current website?
  • The primary purpose and goals of your new site.
  • Your ideal audience and how they interact online.
  • Design inspiration and branding requirements.
  • Timeline, budget, and content considerations.

To Do’s for You

  • Go through our discovery questionnaire.
    Attend a discovery workshop with us.
    Provide any relevant materials, such as existing branding, content, or market research.

Deliverables of this Phase

A detailed website brief outlining objectives, features, and milestones.

Step 2: Planning – Structuring Success

With insights from the discovery phase, we move into planning. This step involves outlining site architecture, user experience, and technical requirements.

What We Cover

  • Page structure and navigation flow.
  • Essential features (e.g., contact forms, e-commerce, blog, social media integration).
  • Hosting and domain considerations.
  • Initial SEO strategy.

To Do’s for You

  • Confirm must-have technical features for your website.
  • Purchase your domain and hosting if not already secured.
  • Gather website content (text, images, videos) as early as possible.

Deliverables of this Phase

A full website plan, including page specifications and functionalities.

Step 3: Design – Bringing Your Vision to Life

Now it’s time to get creative! Our designers craft a visually stunning and user-friendly interface that aligns with your brand identity. We typically start with the homepage before expanding the design across the site.

What We Cover

  • Creation of initial design concepts and homepage mock-ups.
  • Iterative feedback process to refine the look and feel.
  • Design rollout across all pages.

To Do’s for You

  • Review and provide feedback on design drafts promptly.
  • Officially sign off on the homepage before moving forward.
  • Approve the final full-site design before development starts.

Deliverables of this Phase

A fully approved website design, ready for development.

Step 4: Development – Turning Design into Reality

This is where the magic happens! Our developers take the approved designs and bring them to life, building a fully functional, responsive website.

What We Cover

  • Developing the website using clean, efficient code.
  • Ensuring responsiveness across all devices.
  • Integrating necessary functionalities and features.
  • Providing a demo site for ongoing feedback.

To Do’s for You:

  • Provide any email addresses for forms and sign-ups.
  • Share links to social media accounts for website integration.

Deliverables of this Phase

A beta version of your new website, ready for testing.

Step 5: Testing & Go Live – The Final Check

Before launching, we rigorously test your website to ensure everything runs smoothly. This includes browser compatibility, mobile responsiveness, and functionality checks.

What We Cover

  • Testing across multiple browsers and devices.
  • SEO setup (meta titles, descriptions, keyword optimisation).
  • Final client review before going live.

To Do’s for You

Thoroughly test the website, ideally with your team.
Finalise your domain and hosting setup.
Provide hosting and FTP details for launch.

Deliverables of this Phase

A fully live, functioning website!

Step 6: Aftercare & Support – Keeping Things Smooth

We don’t just launch and leave—we provide a month of aftercare support, including a training session to ensure you can manage and update your website confidently.

What We Cover

  • Website backend training session.
  • Ongoing support for minor fixes and questions.
  • Optional long-term maintenance plans.

To Do’s for You

Raise any issues you come across during the first month.
Enjoy your brand-new website! 🚀

Deliverables of this Phase

A fully operational website with ongoing support options.

Let’s Build Something Great Together

A strong website is the key to digital success, and our process ensures it’s built with strategy, creativity, and efficiency. Ready to take your online presence to the next level? Let’s get started!

Get in touch today!

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