At Battalion, we understand that clear, compelling messaging is at the heart of brand communication. Our strategic messaging process ensures that your brand voice is consistent, impactful, and audience-tested.
Discovery & Strategy
- Product Discovery: Understanding your offering, unique selling points, and key differentiators.
- Target Market Analysis: Identifying customer personas and the language that resonates with them.
- Competitive Evaluation: Researching industry competitors to position your messaging effectively.
- Mission & Vision Alignment: Ensuring your brand’s core values are reflected in its messaging.
- Visual Style Goals: Defining a tone of voice that complements your brand’s identity.
Messaging Development
- Brand Tone of Voice (TOV): Establishing rules and vocabulary that shape your brand’s communication style.
- Brand Mission Statement: Crafting a concise, compelling mission that conveys your brand’s purpose.
- Brand Promise: Developing the essential tagline or statement that defines your brand’s commitment.
- Web Copy Creation: Writing key website pages using the established messaging framework.
Audience Testing & Refinement
- Real-World Testing: Gathering feedback from your audience to validate messaging effectiveness.
- Data-Driven Refinement: Using insights to fine-tune messaging for clarity and impact.
- Iterative Process: Adjusting and optimising content to ensure it truly resonates with your audience.
Why Battalion?
At Battalion, we don’t just create messaging—we craft brand voices that connect and convert. Our process ensures your brand communicates with clarity, consistency, and confidence.
✔ Strategically developed messaging
✔ Audience-tested for maximum impact
✔ Aligned with your brand’s mission and values
Looking to refine your brand’s messaging? Let’s create something that truly resonates. Contact us.
