Your website is more than just an online presence—it’s a powerful tool that drives engagement, builds trust, and achieves business goals. A clear website brief ensures that every element of your new site is tailored to your needs, audience, and long-term objectives.
Our website brief helps define your vision, clarify your goals, and establish the foundation for a seamless design and development process. Answer as much as you can—this guide is here to help, not to test you! The more details you provide, the better we can create a website that delivers real results.
Why a Website Brief Matters
Before we start designing and developing your website, we need to understand how it will serve your business. A well-structured website brief:
- Clarifies what is and isn’t working with your current website.
- Defines key goals, target audiences, and must-have features.
- Ensures seamless functionality, integrations, and user experience.
- Aligns design, content, and technical elements with your brand vision.
Ready to Take the Next Step?
This website brief is the first step towards a high-performing, visually stunning site that meets your business needs. If you’re ready to transform your online presence have a think of these questionsa and let’s start building your future digital experience.
Start Your Website Project
1. Current Website (If Applicable)
- Do you have an existing website? If so, what is working well, and what needs improvement?
- Are there any technical or content-related issues with your current site?
2. Business Goals
- What do you want to achieve with your new website? (e.g., lead generation, e-commerce sales, brand awareness, customer support)
- Are there any specific key performance indicators (KPIs) you want to track?
3. Target Audience
- Who are the primary users of your website? What do they value most?
- Are there specific customer groups or personas you need to target?
4. Look & Feel
- Do you have any visual inspiration or examples of websites you admire?
- Who are your key competitors? Are there any you particularly admire or want to differentiate from?
5. Functionality & Features
- Do you need any specific features, such as e-commerce, booking systems, membership areas, or interactive elements?
- Are there any legacy functionalities or integrations that must be maintained?
- Does your site need multi-language capabilities?
6. Site Structure & Content
- Do you have a sitemap or structured outline of pages for the new site?
- Will you be providing website copy, or do you need copywriting support?
- Will you supply images, or would you like us to source professional imagery?
Next Steps: Let’s Build Your Perfect Website
You’ve outlined your vision—now it’s time to bring it to life. With your completed website brief, we can craft a strategy that ensures your site is engaging, high-performing, and aligned with your business goals.
Send us your completed brief, and our team will review it to kickstart the design and development process.
