Pretty Deadly Self Defense needed a fast, intuitive and striking website to tell their inspiring story and to spread their message. The website needed to be scalable as Pretty Deadly Self Defense has big plans to become the next Zumba and the industry standard of self defence.

Pretty Deadly Self Defense needed a fast, intuitive and striking website to tell their inspiring story and to spread their message. The website needed to be scalable as Pretty Deadly Self Defense has big plans to become the next Zumba and the industry standard of self defence.

We developed assets that invoke the idea of empowerment and action, taking influence of the movements commonly used or seen in the classes. Combined with a loud and vibrant palette, the whole brand is brought to life.

We adapted the branding to fit the website to ensure a consistent brand message and tone were fulfilled, captivating the dedicated audience.